Strategy &
Consulting
Our approach to strategy and consulting combines in-depth customer insights with practical expertise in operations and economics to help our clients create sustainable growth. We analyze every aspect of company marketing and run a comprehensive marketing audit before any advice is given. Our strategy services involve crafting a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services.
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Marketing Strategy
deals with the active promotion of your brand, products and services. It's about putting the right product/service in the right place, at the right price, at the right time. It includes “Digital Marketing Strategy”, but also everything related to offline marketing: events, conferences, interviews and more.
Digital Marketing Strategy
is a plan for establishing an internet presence through online channels such as organic search, social media, paid ads, and other web-based mediums such as your website. The goal of digital marketing strategies is to increase awareness about your business and attract new customers to your brand.
Paid Ads Strategy
is a plan to help you identify the medium and promotional content that allows you to specifically target audiences, instead of waiting for them to find you organically.
Social Media Strategy
is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress.
SEO and Keyword Ranking Strategy
the process of planning and implementing steps designed to improve organic search engine rankings. Also known as the process that you follow when you want to get more organic traffic.
Email Marketing Automation Strategy
deals with sending out email campaigns automatically based on triggers (or automation workflows), categories, segments and schedules you create and set. An automation strategy for email marketing ensures that you’re sending the right messages to the right subscriber segments at the right times.
Employer Branding Strategy
is the active promotion of your company to job seekers and internal employees. The better you are at employer branding, the more likely you are to attract top talent. Additionally, a positive employer brand can also help you retain top talent.
Brand Crisis Management Strategy
is the plan you need to have, but hope to never need it. It’s a set of actions and brand communication meant to mitigate damage to a brand’s reputation during a negative action or event caused by that brand (directly or indirectly). To be not confused with communications during a crisis, that refer to communications from a brand during a widespread crisis situation that is bigger than the brand itself.
Reputation Management Strategy
deals with monitoring how consumers perceive your business and taking strategic action when necessary to improve your brand's image. Nowadays, reputation management is centered around monitoring and protecting your brand’s online reputation in reviews, social media, and Google.
Personal Branding Strategy
deals with building the projected image of an individual's personality, skills, experience, and behavior that defines their unique identity. By presenting a distinct personal brand, you'll make it easier for your buyers to choose your company (and you) over another vendor.
Design
Websites, apps, print & digital media are the backbone of the presence of any business. We build easy-to-use experiences that increase user engagement and ultimately drive business value.
UI/UX consultancy
analyzing and advising on a holistic approach to enhancing the users' experience based on business objectives, users' perspective, qualitative and quantitative data.
UI/UX design
designing interfaces and digital experiences to enhance the users' experience based on business objectives, users' perspective, qualitative and quantitative data.
Web design (+ implementation)
process(es) for creating a website that focuses on aesthetic factors like layout, user interface and other visual imagery in order to make the website more visually appealing and easy to use.
Signage and environmental design
development of a visually cohesive graphic communication system for a given site within the built environment - from research and design development to project execution.
Media creation
create visual compositions to solve problems and communicate ideas through typography, imagery, color and form. It can be represented in multiple forms, but most commonly:
• offline - flyers, business cards, posters, etc.
• online - avatars, illustrations, website visuals, etc.
• video editing
• animation
• editorial design - books, magazines, brochures for partners etc.
Support for internal teams
(HR, Product etc)
design any internal requests that might arise, such as company swag: can range from custom t-shirts, hoodies, stickers, pens, notebooks, water bottles, webcam covers, backpacks, etc.
Content
Highlighting our expertise in crafting narratives, messages, and stories for various mediums, ensuring brands stand out and resonate with their audience.
Content research
analyzing content online and developing a unique strategy based on those conclusions
that will benefit your company’s long-term growth and help with brand visibility.
• What your competitors are doing successfully
• What your industry is engaging with
• What your audience are searching for, specifically
Content writing
involves the creation of text content to educate or entertain readers. It may drive sales as well, but that's not its primary purpose.
• Blog posts - short to medium length articles to educate and communicate with your audience.
• How-to articles - step-by-step guide on how to do something (i.e. use your product).
• News articles - a journalistic, factual presentation of news presented as a narrative account.
• Whitepaper - long form content that deeps dive into an evidence-based research to establish you as an expert on that topic.
• E-book - long form content that is easy to read and is based on ideas and trends to influence readers in the buying process.
• Case studies - the story of a successful business partnership between a vendor and a client.
• Emails/ Newsletters - persuasive writing, designed to encourage subscribers to take action.
• Proofreading - carefully checking for errors in a text before it is published or shared.
Copywriting
involves the creation of text content to persuade readers to take some type of action related to your business's sales process:
• Pitch decks
• PPC landing pages
• PPC ads
• Social media ads
• Product pages
• Website sales copy
• Sales emails
• Brochures / Flyers
• Scriptwriting
• Listicles
• SEO driven content
• Reputation management answers
UX copywriting
involves writing copy for the user interface (UI) of a product to help guide users through that product.
• Buttons
• Error messages
• Controls
• Notifications
• Instructions
• Onboarding sequences
• Form fields
• Loading screen messages
• Chatbots
Internal Communications guideline
refers to the way a company interacts with employees bringing clarity to an organization’s objectives with everyone working towards a common goal.
It is also about building a company culture that fosters its external business values internally too.
Monitor Brand Guideline Compliance
the process of ensuring that the brand elements present on your website strictly adhere to your brand guidelines.
When applied correctly, it ensures your content, messaging, and look and feel doesn’t stray from your fundamental brand identity.
• Ensuring your brand looks and feels visually consistent across all your digital channels.
• Applying the correct tone of voice across platforms to maintain your distinct brand personality.
• Communicating with consistent messaging across different locations and mediums.
• Using the correct logo, colors, fonts, and imagery style across all marketing and sales assets.
SEO
Helping your brand ascend the search engine ranks and seize the spotlight it deserves. We blend technical prowess, creative content, and strategic finesse to enhance your brand's online presence. From on-page optimization to in-depth keyword research and backlink strategies, we offer a comprehensive suite of SEO services that ensure your brand rises above the digital noise.
keyword research
identify the keywords with the highest search volume in order to ensure your website ranks for those terms. We also evaluate search queries to determine specific questions people are asking in relation to the products or services you offer.
competitor analysis
we identify the websites in your industry that are ranking well for the keywords we’re targeting. By analyzing these websites, we’re able to determine why they’re ranking well and identify new opportunities to improve your results.
backlinks
backlinks are links from a page on one website to another. If someone links to your site, then you have a backlink from them. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.
on-page SEO
which focuses on optimizations related to your website, like your title tags, content, and more.
off-page SEO
which focuses on optimizations related to your online presence, like your website’s backlinks.
technical SEO
which focuses on optimizations related to your website’s backend, like your page speed, site architecture, and more.
social media
Effective social media management is integral to modern-day marketing. We present a range of services dedicated to maximizing your online presence and engagement. From strategic content planning and community management to data-driven insights and dynamic campaigns, we offer a comprehensive suite of solutions to ensure your brand thrives in the digital realm.
Design for social media communications
analyzing content online and developing a unique strategy based on those conclusions
that will benefit your company’s long-term growth and help with brand visibility.
• social media kit - quick guide for social media management, includes stats about your online reach,
your brand story, audience demographics, and visual templates.
• visuals tailored for all channels - headers, profile photos, covers, graphics, ads, etc.
• creative support for personal brand development
Content writing for social media communications
writing, editing and publishing engaging content and optimizing social media posts (language, tone, message) based on our target audience's behaviors.
Community management
building an authentic community among a business's customers, employees, and partners through participating in discussions, finding new customers and listening to the current ones.
Social listening
analyzing the conversations and trends happening not just around your brand, product or company, but around your industry as a whole, and using those insights to make better marketing and sales decisions.
Real time coverage during events
be a stand-out leader in the digital conversation around the event. By being a source of unique, high-quality content coming from the event, you’re delivering value to the audience. In turn, you’re driving greater awareness, growing followers organically, and driving the audience to your website.
Brand ambassador
management (toolkit)
create resources to help forming long-term partnerships between your brand and the people who love your products or services. It has the purpose to expand your company’s sphere of influence and introduce your product to potential new consumers.
Management for personal
brand development
designing, writing, editing and publishing engaging content and optimizing social media posts (language, tone, message) based on our target audience's and the distinct personal brand strategy.
Paid Ads - Creation & Management
We excel in harnessing the dynamic world of online advertising to drive tangible results for your brand in the digital age. We offer a wide spectrum of services designed to enhance your online visibility, reach, and conversion rates. From crafting compelling ad campaigns and optimizing ad spend to measuring ROI and staying ahead of industry trends, we provide a comprehensive array of solutions that empower your brand to thrive in the ever-competitive digital advertising landscape.
Social media ads
• LinkedIn
• Twitter
• Facebook
• Instagram
Search engine ads
• Google Search
• Bing / Yahoo
• Other SEA platforms
Display marketing
• Google Display Network
Influencer marketing
Reporting
Shine a spotlight on the data-driven backbone of your brand's success. In the realm of design and marketing, understanding the impact of your efforts is paramount. We generate comprehensive reports that offer a clear view of your brand's performance and help drive informed decision-making, from analyzing key performance indicators to presenting actionable insights.
Brand Audit Report
documents the findings of the audit and outlines recommendations for competitive differentiation and the improvement of overall brand performance.
Website Traffic Report
measure the performance of a website. Includes the total number of website visitors along with information on where they came from and how they got from there to the site.
Social Media Report
internal reporting document that presents and tracks relevant data about your social media activities, results and recommendations for the future.
Paid Advertising Performance
report to demonstrate the results of your paid advertising campaigns. Without a PPC report, you lack visibility of how your ads are working to hit your target KPIs.
SEO Overview Report
an overview of important SEO metrics reflecting business growth, performance in search engines, backlink portfolio strength and so on. It offers an overview, key metrics, and high-level opportunities on what to do next.
Keyword Rankings Report
report created to understand and optimize your content efforts for keyword ranking. Keyword rankings refer to your web page's position within search results for a particular keyword search query.
Marketing CMO Report
report created for the management team that highlights everything the marketing team has accomplished over a course of a year. Whether they have hit all the set goals and what were the possible shortcomings (buget, workload, resources etc).
Marketing KPI Report
report for internal and external use that evaluates the impact of marketing activities, updates on key performance indicators (KPIs), progress toward goals, and the success of different marketing channels to demonstrate efficient budget spending strategies.
Investors Marketing Report
report created the showcase the the impact of marketing strategy and activities in the evolution of the company. It can help persuading investors or establishing strong relationships with existing ones.